trademark

A name, symbol, or other device used to identify and promote a product or service, especially an officially registered name or symbol that is thereby protected against use by others.

A distinctive characteristic by which a person or thing comes to be known.

To label (a product) with proprietary identification.

To register (something) as a trademark.

distinctive, characteristic, signature

A word, symbol, or phrase used to identify a particular company’s product and differentiate it from other companies’ products.

Any proprietary business, product or service name.

To register something as a trademark.

To so label a product.