noun

a flattering or pleasing statement or action used as a means of gently persuading someone to do something.

the blandishments of the travel brochure

flattery,cajolery,coaxing,wheedling,honeyed words,smooth talk,soft words,blarney,fulsomeness,simpering,fawning,toadying,ingratiating,ingratiation,currying favour,inveiglement,charm offensive,sweet talk,soft soap,smarm,spiel,ego massage,buttering up,cosying up,cuddling up,flannel,guyver,smoodging,glozing,lip salve,cajolement