noun

approval, support, or liking for someone or something.

training is looked upon with favour by many employers

approval,approbation,commendation,esteem,goodwill,kindness,benevolence,friendliness

verb

feel or show approval or preference for.

slashing public spending is a policy that few politicians favour

advocate,recommend,advise,subscribe to,approve of,look on with favour,be in favour of,support,back,champion,campaign for,stand up for,argue for,press for,lobby for,urge,promote,espouse,endorse,sanction,vouch for,plug,push,preferred,favourite,recommended,chosen,choice,selected,most-liked,ideal,particular,special,pet,blue-eyed