bias
/ˈbaɪəs/
transitive verb
Cause to feel or show inclination or prejudice for or against someone or something.
readers said the paper was biased toward the conservatives
prejudice,influence,colour,sway,weight,predispose
noun
Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
there was evidence of bias against foreign applicants
prejudice,partiality,partisanship,favouritism,unfairness,one-sidedness