verb

deliberately cause (someone) to believe something that is not true, especially for personal gain.

I didn’t intend to deceive people into thinking it was French champagne

swindle,defraud,cheat,trick,hoodwink,hoax,dupe,take in,mislead,delude,fool,outwit,misguide,lead on,inveigle,seduce,ensnare,entrap,beguile,double-cross,gull,con,bamboozle,do,sting,gyp,diddle,rip off,shaft,bilk,rook,pull a fast one on,pull someone’s leg,take for a ride,throw dust in someone’s eyes,put one over on,take to the cleaners,fiddle,swizzle,sell a pup to,sucker,snooker,stiff,euchre,bunco,hornswoggle,pull a swifty on,cozen,sharp,mulct