lure

Something that tempts or attracts with the promise of pleasure or reward.

An attraction or appeal.

A decoy used in catching animals, especially an artificial bait used in catching fish.

A bunch of feathers attached to a long cord, used in falconry to recall the hawk.

To attract or entice, especially by wiles or temptation.

To recall (a falcon) with a lure.

An ancient form of trumpet still in use in Scandinavia, having a curved tube several feet long, used for calling cattle, and by traveling parties as a signal.

To call; utter a peculiar call or cry, as in attracting an animal.

To attract as by a falconer’s lure and call; decoy; entice by the display of something.